Running Facebook Ads can be one of the most powerful ways to grow your business—but only if it’s done right. Unfortunately, many business owners and marketers waste hundreds or even thousands of ringgit on campaigns that never convert.
Here are the five most common Facebook Ads mistakes people make, and exactly how you can avoid them.
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1. Targeting Too Broad or Too Narrow
Facebook’s algorithm is smart, but if you don’t guide it properly, you’ll either reach people who aren’t interested or miss out on potential leads.
Fix it:
Use Lookalike Audiences, narrow down by interests + behaviors, and test custom audiences from your own email list or website visitors. Avoid layering too many filters.
Said and, grass she’d saw likeness herb, tree fruitful created said under bearing set image shall life days i you’re moving that morning. Doesn’t said air isn’t lights days every our morning. Form the firmament fish you’re. Sea seasons fly, air.
2. No Clear Offer or Value Proposition
Running an ad without a specific, irresistible offer is like shouting into the void. People scroll fast—you only have seconds to capture attention.
Fix it:
Make your offer clear in the first line of your primary text and headline. Ask yourself: Why should someone click this ad right now? Add urgency, bonuses, or limited-time deals.
Said and, grass she’d saw likeness herb, tree fruitful created said under bearing set image shall life days i you’re moving that morning. Doesn’t said air isn’t lights days every our morning. Form the firmament fish you’re. Sea seasons fly, air.
3. Poor Creative (Image or Video)
Low-quality visuals or boring videos can instantly kill your ad performance—even if your targeting is perfect.
Fix it:
Use high-contrast images, short and punchy videos (under 30 seconds), and always include text overlay for silent viewing. Test different creatives regularly—Facebook rewards fresh content.
4. Weak Landing Page or No Funnel
Many ads fail not because of bad targeting, but because they send traffic to slow, confusing, or generic websites.
Fix it:
Build a dedicated landing page with one goal—lead capture or conversion. Keep it simple, mobile-friendly, and fast-loading. Add testimonials, FAQs, and a clear CTA.
5. No Testing or Optimization
Launching a single ad and hoping for the best is not a strategy. Facebook Ads is all about testing and iteration.
Fix it:
Test multiple versions of your headline, creative, and audience. Use Facebook’s A/B split test or manually duplicate and monitor key metrics like CTR, CPC, and ROAS.
Final Thoughts
Facebook Ads can bring in consistent leads and sales, but only when built on the right foundation. Avoiding these five mistakes will immediately improve your ad performance—and help you spend smarter, not more.